FOR IMMEDIATE RELEASE
Whipstitch Capital Advises Peeled Snacks and Redd on Private Placements
Whipstitch
Capital Advises Peeled Snacks on Private Placement Investment from Seurat Capital
BURLINGTON, MA – May 16, 2017. Peeled Snacks, maker of organic fruit and veggie snacks and a certified B Corporation, closed a private placement investment from Seurat Capital. The brand expects to utilize the resources of this transaction to execute on strategic initiatives to further develop its snack portfolio. “Seurat brings to Peeled Snacks a wealth of insights and industry leadership that makes me more excited than ever about our mission. In this next phase, I’m thrilled for the opportunity to continue growing our longstanding relationships with organic farmers and help even more consumers feel good about snacking,” said Noha Waibsnaider, Peeled Snacks Founder.
As part of the transaction, Jill Brant, Managing Director at Seurat Capital will join the Peeled Snacks Board of Directors. “Peeled Snacks has built an impressive leading-edge brand in the growing fruit and vegetable-based snacking space. Their product lines deliver uncompromising, crave-worthy taste and real plant-based nutrition density. We could not be more excited to partner with the Peeled Snacks team to help them continue to expand their business by leveraging the resources of the Seurat Capital team,” said Jill Brant.
Whipstitch Capital served as the exclusive financial advisor to Peeled Snacks in the transaction. “Consumers continue to increase their snacking habits with healthy, tasty, and convenient formats. Peeled Snacks’ ability to address these trends with great-tasting, nutrient-dense organic snacks positions the brand well as a disruptive healthy snack category leader,” said Whipstitch Managing Director Nicolas McCoy.
The Giannuzzi Group served as legal advisor to Peeled Snacks and Seurat Capital’s legal advisor was Rupp Baase Pfalzgraf Cunningham. The company was also introduced to Dwight Capital by Whipstitch during the process and closed on a debt financing with Dwight, a leader in providing lines of credit and other working capital solutions to early and growth stage businesses.
Over the past year, Peeled Snacks expanded its Peas Please product line with the launch of new flavors and continued to expand its footprint in the conventional grocery channel. This summer the company will launch its second veggie snack line, Peeled Snacks Puffs, in addition to refreshed packaging of its original dried fruit line. For more information